Situations: Post-showing thank-you, Open house follow-up, Buyer check-in, Price adjustment, Expired listing.
3 example real estate follow-up emails
Post-showing thank-you
Subject: Thanks for touring today, Jordan
Hi Jordan,
Thanks for making time to see the home today. I'd love to hear your honest take: what stood out, and what gave you pause?
If it's worth a second look, I can set up another visit this week. Otherwise, I'll keep watching for homes that fit what you told me today.
Talk soon,
Open house follow-up
Subject: Great meeting you at the open house, Jordan
Hi Jordan,
Thanks for stopping by the open house. I hope it was helpful to see the home in person.
If you'd like, I can send a short list of similar homes nearby, or answer any questions about this one. Are you already working with an agent, or still exploring?
Best,
Buyer check-in
Subject: Quick check-in, Jordan
Hi Jordan,
Just checking in on your home search. Has anything changed with your timing, budget, or must-haves?
If it helps, I can update your search so you only see homes that truly fit. A one-line reply is plenty.
Thanks,
Follow-up email templates by situation
Frequently asked questions
When should I follow up after a showing?
Send a short thank-you within a few hours of the showing, and no later than the next morning. Ask one easy question about what stood out.
What should I say to an expired listing?
Acknowledge that it's frustrating, don't criticize the previous agent, and offer a short, no-obligation call about pricing, presentation, and timing.
How soon should I follow up after an open house?
The same evening or the next morning. Thank visitors for coming, offer something useful like similar homes, and ask gently whether they already have an agent.
How often should I check in with a quiet buyer?
After 7–14 days of silence, then every few weeks. Keep it short and give them an easy question to answer.
Where does the local stat come from?
When available, the tool shows the median days on market for listings in your ZIP from Realtor.com's public residential data. If no reliable figure exists for a ZIP, the email leaves the stat out.