Expired Listing Email Template for Real Estate Agents

Reach out to a homeowner whose listing expired with empathy and a clear, low-pressure next step.

Subject: [First name], a fresh plan for your home

Hi [First name], I noticed your listing recently came off the market. That can be frustrating, especially after the effort of getting a home ready. If you still want to sell, I'd be glad to share a few ideas on pricing, presentation, and timing, with no obligation. Would a 15-minute call this week work? Kind regards,

When to send it

Soon after the listing expires, and in line with local rules and do-not-contact requests.

Tips before you send

  • Acknowledge that it's frustrating.
  • Don't criticize the previous agent.
  • Offer a short conversation, not a pitch.

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