Price Adjustment Email Template for Real Estate Agents

Use this to open a calm, data-led conversation about pricing with a seller.

Subject: [First name], a quick look at where your listing stands

Hi [First name], I've been reviewing the showings and feedback on your home, and I'd like to talk through what we're seeing in the market. I'll bring a few options, including a price adjustment and what each one could mean for timing. Do you have 15 minutes this week for a quick call? Thank you,

When to send it

After a review of showings, feedback, and recent activity, before the listing goes stale.

Tips before you send

  • Lead with what you've seen, not with blame.
  • Use one clear local data point, and cite it.
  • Ask for a short call instead of deciding by email.

Personalize this email free with the follow-up generator

More follow-up templates