- Client name
- Daniel
- Scenario
- Expired listing email
- Zip
- 85032 · Paradise Valley Village area
- Median price — illustrative estimate, check the MLS
- $440K–$480K
- Days on market — illustrative estimate, check the MLS
- 45–65 days
Agent notes: Listed 120 days, no price change. Pool, original 1990s kitchen. Seller relocating to Denver.
Median price and days on market: illustrative estimate, check the MLS. These sample ranges are not real MLS data.
Three ready emails for Daniel
Sample email · Direct diagnosis
Subject: Daniel, why 120 days in 85032 isn't about your house
Hi Daniel,
I saw your home on the market came off this week. Homes like yours in 85032 have been going under contract in roughly 45–65 days (AI estimate, I'll confirm against the MLS), so 120 days usually points to pricing or presentation, not the house.
With a pool and a kitchen that hasn't been touched since the '90s, buyers here are doing the remodel math in their heads during the showing. There are ways to get ahead of that without renovating.
Would a 15-minute call this week work to walk through what I'd change?
— Your saved signature
Relocation timeline
Subject: Getting you to Denver on schedule
Hi Daniel,
If you're still planning the move to Denver, the next listing period matters more than the last one. Summer heat slows showings in Phoenix, so timing the relaunch around the cooler months can help.
I put together a quick plan for 85032: a pricing range based on recent nearby sales, a pre-listing pool inspection so buyers don't use it to negotiate, and photo staging for the kitchen.
Want me to send it over?
— Your saved signature
Short and soft
Subject: Quick question about your home
Hi Daniel,
I know you've probably had a lot of calls since your listing expired, so I'll keep this short.
If you still want to sell, I'd be happy to share what similar homes near you have actually sold for recently. No pressure either way.
Just reply "yes" and I'll send it.
— Your saved signature
What makes a Phoenix expired different
In the Valley, condition items like pools, roofs, and HVAC age carry more weight in buyer negotiations than in many markets, because buyers are pricing in summer cooling costs and maintenance. An expired email that names the likely objection earns more replies than one that just offers a CMA.
Seasonality is also sharper. Many Phoenix agents relaunch expireds into the October to April window when out-of-state buyers are touring. Realtor Reply AI can build that timing into the email when you mention it in your notes.
Tips before you send
- Mention one concrete reason the home may have sat (price, photos, a condition item), then stop.
- Offer a small next step: a call, a one-page plan, or recent sales. Not a listing appointment.
- Verify every number with your local MLS before sending. The figures in the email are AI estimates.
Fair Housing note
Realtor Reply AI writes about homes, prices, and market timing, never about who lives in a neighborhood. It won't describe areas by race, religion, national origin, familial status, disability, or other protected classes, and avoids coded phrases like "safe area" or "good families." Review every email for Fair Housing compliance before sending.
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